Ash Raso, founder of Capsule WD, is a branding and marketing powerhouse with her finger firmly on the pulse. She shares her business insights through her viral TikTok series, “Founder Diaries”, offering raw, behind-the-scenes and authentic perspectives on building and running a business. Known for her candid approach, Ash has cultivated a loyal following by blending business wisdom with fashion expertise, guiding her audience on finding timeless staples across fashion, lifestyle, and interiors. She has collaborated with luxury brands including YSL Beauty, Chopard, MCM Furniture, McMullen, and Porsche.