Social media is no longer an alternative to traditional media – it has taken over as the most popular form of media.
At one time consumers made their purchasing decisions based on advertisements they saw on TV or heard on the radio. Today, it’s much easier for consumers to learn about, trust and ultimately purchase from a brand by following them or an influencer talking to them on social media.
There’s not a better form of advertising than a strong word-of-mouth endorsement.
Unlike the old days of putting an expensive Ad in a newspaper or magazine and guessing how many people saw it, influencer marketing is easily trackable thanks to reporting like Facebook insights, Youtube analytics and Google analytics.