Emma Macdonald’s authentic voice, relatable GRWMs, candid storytelling and effortless style have built a loyal TikTok following of over 800K. Her audience loves her mix of aspirational lifestyle and down-to-earth approach, creating a community that feels both connected and inspired.

She has worked with brands including YSL, Cetaphil, and Fenty Beauty, bringing her authentic aesthetic to the luxury beauty and fashion space. Emma is an exciting voice for brands wanting to connect with Gen Z in a way that feels genuine yet elevated.

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