We are proud to share that two of our incredibly talented creators, Brandon Scott (@itsbybrandon) and Janelle Han (@janellemyh), have teamed up with MECCA MAX for their innovative #50CENTFACE campaign. This playful initiative showcases the affordability of Mecca Max products, proving that a full face of makeup has a cost-per-wear* of as little as 50 cents.
Brandon brought his signature creativity to the campaign with two high-production reels. In the first, he cleverly calculated the MECCA MAX maths, blending footage shot at the Mecca offices with AI-enhanced visuals to deliver a captivating narrative. His second reel, a continuation of the first, featured Brandon presenting a makeup tutorial through the lens of an arcade gaming machine, blending entertainment and education in a uniquely engaging way.
Janelle’s approach was equally impressive. With a slightly different brief to Brandon’s, she crafted a full-face makeup tutorial, breaking down the cost per wear step-by-step as she applied each product. Her meticulous breakdown landed her final look at 48 cents.
This campaign exemplifies the power of creativity and innovation in beauty, and we couldn’t be prouder of Brandon and Janelle for bringing their distinct styles to the forefront of this collaboration.
*Cost-per-wear based on average daily recommended usage amount (in AUD).
