MGMT Welcomes Eitan Broude.
Eitan Broude is a leading creator within the luxury fashion, beauty and lifestyle space. With an eye for elevated style and a natural ability to translate global trends into aspirational yet relatable content, Eitan has quickly become a standout presence within the industry.
“I’ve honestly just always been fashion-obsessed, my whole life has revolved around style, beauty and anything that feels glamorous. I studied fashion design at uni, but I quickly realised how powerful social media was in shaping this industry. I started posting content for fun, and when my mum got involved, things really took off.”
And that’s exactly what makes Eitan's content stand out. “She roasts me constantly - it keeps everything raw, fun and relatable.”
Fashion has been at the centre of Eitan's life since childhood. “As a kid, I’d spend hours sketching outfits. Then one day, my mum bought me my first sewing machine. The second I touched it, I knew this is what I want to do with my life.” That passion has since evolved into a thriving career.
"With my fashion label, I’ve always believed clothing and beauty shouldn’t be restricted by gender, they’re for everyone. That genderless approach really drives my business. As a creator, I think what makes me different is having my very down-to-earth (and often brutally honest) mum in the mix."
When it comes to career highlights, a few moments stand out. “Working with Apple was a dream come true. I used to stay up until 3am watching their keynote launches, so being part of that world felt surreal. Another favourite was collaborating with Loewe, where we literally roasted a runway. Iconic.”
It’s no surprise, then, that Eitan's favourite platform is TikTok. “It’s just so raw and easy, it really lets you be yourself without overthinking.”
And as for what’s next? You will have to keep an eye out...
For any collaboration enquiries with Eitan, email jaz@mgmt.com.au.
