MGMT Welcomes Cat Spanti to the family.
We spoke with Cat Spanti creator, strategist and entrepreneur who's built a career at the intersection of communications, creativity and culture.
"My background sits at the intersection of communications, creativity and culture. For more than a decade I worked across luxury fashion, lifestyle, travel and hospitality, spanning both agency and in house roles before eventually launching my own business, Keep In Touch (KIT).
Along the way, I began sharing my perspective online, documenting everything from fashion collections and luxury hotels to the brands, places and experiences shaping culture. What started as a creative outlet gradually evolved into a full time platform and highly engaged community across Instagram and TikTok."
What Sets You Apart From Others in Your Field?
I think it's the combination of strategic experience and creative instinct. I spent years working behind the scenes in communications before ever becoming the person in front of the camera, so I naturally approach content through both a creative and commercial lens. I'm also deeply interested in culture, hospitality and human behaviour. Whether I'm talking about a fashion collection, a destination or a brand experience, I'm always looking for the bigger story and why it matters to people.
Favourite Brand Collaboration
This is always a difficult question because I take partnerships incredibly seriously and genuinely only work with brands I believe in (if you've watched my, "Everything I Want to Buy This Week" series, you'll know I take my recommendations very seriously). There have been a number of moments that have felt particularly special, like travelling to Paris with Range Rover and to Rome with Etihad Airways experiences that combined travel, culture and storytelling in a way that felt incredibly aligned with my audience. And of course fashion has always had a special place in my heart, so working with brands such as Tiffany & Co., Bvlgari, Saint Laurent, Chanel etc continues to be a real pinch-me moment. These are brands I've admired long before I ever imagined partnering with them, so having the opportunity to work together is something I'll never take for granted!!!!
How did you get started in your chosen industry?
"I've always been fascinated by the brands, places and experiences that stay with people long after they've encountered them. That curiosity led me into PR and communications, where I spent more than a decade working across luxury fashion, lifestyle, travel and hospitality. It gave me a front-row seat to how brands build connection, community and cultural relevance. Creating content felt like a natural extension of that. It gave me the opportunity to share my own perspective while building a community around the things I genuinely love. From there, everything evolved quite organically into the career I have today."
What's Coming Up Next?
I think I'm entering a season of expansion? More travel, more creativity, more opportunities to work internationally - but also more freedom to explore ideas and opportunities that might not have made sense a few years ago! I'm of course also very excited to be reunited with my MGMT family, it feels good to be home.
For any collaboration enquiries, email jaz@mgmt.com.au.
