Welcome Emma MacDonald

Welcome Emma MacDonald to the MGMT Family.

Emma MacDonald has always been creative, with a love for fashion, beauty and documenting life. What began as a hobby, sharing outfits, GRWM moments and snippets of her day has evolved into a thriving career and a dedicated online community.

Her authenticity and effortless style shine through in everything she creates, resonating deeply with her audience. “I never try to be anything I’m not,” Emma says, and it’s this honesty that has helped her build a loyal following of over 800K+ on TikTok. Her mix of aspirational lifestyle and down-to-earth storytelling makes her content feel both inspiring and relatable.

When it comes to brand partnerships, Emma’s experiences are as memorable as her content. One standout? The Cetaphil show trip. “It was an unforgettable experience surrounded by such an amazing group of girls. I’ve loved their products for years, and finally meeting the team behind the brand made it even more special,” she recalls.

Emma has also collaborated with leading names like YSL and Fenty Beauty, bringing her authentic aesthetic to the luxury fashion and beauty space.

TikTok remains her favourite platform a space where she can truly be herself and connect directly with her audience. Looking ahead, Emma is focused on creating even more authentic, lifestyle driven content while continuing to bring her community closer into her world.

For any collaboration enquiries with Emma, email jaz@mgmt.com.au.